Jungheinrich | Logistics | Event Construction | 1.500 m²
Get things moving.
Each year at the Executive Management Conference of Jungheinrich AG the company presents the challenges facing its business alongside commercial trends. "More" – it's about goals, the future and the value of provenance. An internal communication
event, which is grounding but also clears the path to the top.
Guests at Schuppen 52
Under the motto "More", MIKS transformed the Jungheinrich AG Executive Management Conference into a world of communication and experience.
Healthy growth across 5,500 m²
An obstacle course comprising eleven experience stations moves the topic of people and industry 4.0 into focus. A place with links to the "old economy" was deliberately chosen as the venue: the historic warehouse Schuppen 52 in the port
of Hamburg.
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Not just distributing goods, but spreading values too
Moving goods requires industrial trucks to pick up the pallets. The conceptual design pick up this metaphor and turns it into a stylistic device for emotional communication.
More,
higher,
further
Oversized yellow balloons in the timber work underscore the lightness of the presentation and embody the "pioneering" character of the company. But with both legs on the ground, creating awareness for the user, the people who need to move
the goods.
1,420 pallets,
2 km of tape,
322.5 m of wall
Across 5,500 m², a DIY inspired presentation was created out of more than 1,420 pallets and several kilometres of tape, which approximated the understanding of the impact of digital transformation in practical applications. A tangible signal
that people will also play a central role in the company in future.
Out of the call for 'more' came more team spirit. We have seldom worked together so intensively with our clients, in creation and implementation.
Murat, Managing Director MIKS
