Season | Restaurant Chain | Corporate Design | 250 m²
A healthy appetite for fast food.
Vegetarian restaurant = photos of vegetables? No. Real handwriting and digitalised spice flowers. Gold, wood and bright colours. Season is the first fast food restaurant concept for the health-conscious gourmet.
Canteen for the suits.
To aid the expansion into German and other European metropolises, the goal here was to develop a corporate and shop design, which palpably and sustainably realises the fusion of vegetarian fast and slow food.
The design concept combined perceived opposites into a bigger picture: unseen materials are merged in deliberate cracks in the material, familiar quotes combined with new ones.
Fennel and mustard bloom on the wall
Clear lines alternate with playful details and large format illustrations. Fine surfaces are broken up with cool natural stones and warm wood. Vegetarian cuisine with Scandinavian stylishness and Italian marble.
The lights, Scandinavian design classics from the 60s – produced over 50 years later in the biggest size possible for the first time.
Birte, Brand Space Designer MIKS