Sonepar | Electronics | Roadshow | 35 m²
What we were looking for here was a presentation concept, which uncovered the hidden champions of the brand Sonepar and explained their versatile functions through concrete examples of use.
A mobile product presentation, concealed inside a 13-metre-long truck, uncovered what would otherwise remain hidden.
Invisible. And indispensable.
Gesture-controlled screen walls, multi-touch-tables, VR glasses, shift-screens and a VIDEO LED ceiling with pixel-accurate control take the visitor on an immersive voyage of discovery into the complex world of Sonepar.
25 m² of screens
30 m² of LEDs
850 m of cable
The rolling innovation lab was constructed for a multi-year tour visiting customers and partner businesses, as well as deployment in the area of culture and education.
Initially I was tasked with managing and driving the truck for the first few months – not your regular project management.
David, Senior Project Manager MIKS